"Near me" searches have grown faster than almost any other query type. Here is how to win them without a big budget.
Start with Google Business Profile
Claim it, verify it, and fill in every field. Categories matter most — pick the most specific primary category available, then add secondaries.
Get the NAP consistent
Name, address and phone must match exactly across your website, GBP and every directory. Inconsistency is the most common reason local rankings stall.
Build location pages that deserve to rank
One thin page per city with the name swapped is spam. Write about the actual work you have done in that area, local pricing, local case studies.
Reviews are a ranking factor and a conversion factor
Ask every happy client, make it one tap, and reply to every review — good and bad. Volume and recency both count.
Add LocalBusiness schema
Structured data helps Google connect your website to your profile. Our builds include this in the SEO panel by default.
Track the right thing
Not rankings — calls, direction requests and form fills from GBP. Those are the numbers that pay you.