Landing Page Design That Converts: A Guide for Indian Businesses
A landing page has one job: convert the traffic you paid for. It is not a homepage, it is not a brochure, and judging it on whether it looks impressive is how ad budgets get wasted.
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A landing page has one job: convert the traffic you paid for. It is not a homepage, it is not a brochure, and judging it on whether it looks impressive is how ad budgets get wasted.
The usual sequence is: build the website, launch it, wait six months, notice no traffic, hire an SEO agency, and then be told the site needs structural changes.
Every web developer will tell you your site needs a redesign, because redesigns are what we sell. So let me be useful instead and give you the framework I use to talk clients *out* of rebuilds about a third of the time.
I started freelancing in 2013 with a laptop and no plan. Twelve years and 500-odd projects later, here is what I would tell someone starting now — including the things that cost me money to learn.
I get asked this by clients who have been told by someone that PHP is outdated. It is a fair question with an unfair reputation attached, so here is the honest version.
An honest breakdown of website development costs in India — what changes the price, where money gets wasted, and how to compare quotations properly.
You searched, you got a map pack and ten listings, and now you have to choose. Here is what I would actually do, written by someone who has been on both sides of this — hired agencies, and been the person being vetted.
Someone in Vasundhara opens Google and types "web developer near me". Google has to pick three businesses to show in the map pack. Everything below is about being one of them.
Developers have opinions about this, and the opinions correlate suspiciously well with what each developer likes building. So let me state my bias: I build both. WordPress, PHP, Laravel. I have no particular stake in steering you